Evidence-backed European AI register
Synthesia
Reviewed identity, roles, model listings, pricing and evidence for Synthesia.
Dataset compiled 2026-08-27 · evidence over inference
Reviewed identity
- Headquarters scope
- European non-EU headquarters
- Headquarters record
- London
- Legal entity
- Ltd (UK private limited company)
- Ownership
- VC-backed private; co-founded by a UCL professor (Prof. Lourdes Agapito)
- Founded
- 2017
- Confidence
- high
- Last verified
- 2026-08-22
Evidence boundaries
Organisation listings identify a reviewed canonical record. Model listings show an association in the source register; they do not by themselves establish model creation, current API availability, hosting location or infrastructure ownership.
Model listings
- EXPRESS-2
- Type
- video
- Parameters
- unknown
- Context
- unknown
- Languages
- unknown
- Licence
- proprietary
- Release
- unknown
Profile note
The UK's largest generative-video company: $200M Series E at $4B in Jan 2026, roughly double the $2.1B Series D valuation of Jan 2025. Aimed at enterprise training and upskilling video. Pricing unit is MINUTES OF VIDEO (and credits at 120 credits = 1 minute), not tokens. API access begins at the Creator tier (USD 89/month) rather than being separately metered — there is no published per-API-call rate card, which is the main pricing gap. Overage and 'Enterprise Pro' figures are third-party reported and flagged as such.
Record sources
- https://www.synthesia.io/pricing
- https://www.synthesia.io/post/series-e-200-million-4-billion-valuation-future-work
- https://www.ucl.ac.uk/news/2026/jan/ai-video-startup-co-founded-ucl-professor-valued-4-billion
- https://www.eesel.ai/blog/synthesia-pricing
- https://www.arcade.software/post/synthesia-pricing
- https://www.synthesia.io/